BrightLine and Telescope Partner to Introduce Real-Time Audience Engagement to Interactive CTV Advertising
The Industry Leaders in Interactive CTV and Real-Time Participation Join Forces to Redefine Streaming Ad Engagement
NEW YORK, NY — February 26, 2025 — BrightLine, the industry standard for interactive Connected TV (CTV) advertising and Telescope, the leader in real-time audience engagement, have partnered to introduce real-time viewer participation to CTV ad experiences. Now, for the first-time ever, advertisers can integrate live voting & polls, sweepstakes, trivia, and play-along engagement formats—previously seen on live TV events like American Idol and America’s Got Talent—into streaming ad campaigns, bringing new levels of viewer interactivity to the biggest screen in the home.
This partnership allows BrightLine to leverage Telescope’s secure, API-powered fan engagement technology to enable brands to activate immersive, verified, real-time audience experiences within interactive CTV ads. By integrating Telescope’s capabilities directly into BrightLine’s CTV advertising platform, marketers can now engage streaming audiences with proven, mass-scale interactivity across all major ad-supported streaming platforms.
“Interactive advertising is evolving beyond transactional engagement—it’s now possible to create true, real-time branded experiences at scale,” said Brian Baldwin, Head of Product at BrightLine. “Integrating Telescope’s technology directly into BrightLine’s platform allows us to bring the proven, high-impact engagement formats from linear, mobile and social into interactive CTV ads, creating an entirely new way for brands to connect with streaming audiences.”
Telescope, known for powering live voting, trivia, and interactive experiences for some of the world’s biggest televised events, across entertainment, sports, and news, sees CTV as the next frontier.
“Our partnership with BrightLine brings over 20 years of expertise in live audience engagement to the rapidly growing CTV ad market. For advertisers, this means a new level of verified, first-party engagement—where viewers don’t just watch ads, they actively participate in a richer interactive experience,” said Michael Porter, Senior Vice President of Strategy and Development at Telescope.
BrightLine and Telescope’s first real-time interactive ad formats will be available to marketers across all leading streaming platforms in Q2 2024, expanding BrightLine’s suite of data-driven, interactive CTV solutions. For more information on how to integrate real-time participation into CTV advertising, visit BrightLine.tv.
About BrightLine
BrightLine is the industry leader in interactive CTV advertising, powering ad experiences across every major ad-supported streaming platform. As the pioneer of remote-control interactive ad formats, BrightLine enables brands to deliver fraud-free, fully integrated engagement solutions for streaming audiences at scale.
About Telescope
Telescope Inc. is the leading provider of real-time, mass-scale fan engagement solutions for media driven, gamified second screen experiences, live events, social activations, and interactive livestreams. Backed by over 20 years of experience and unique expertise, Telescope is trusted by the world's largest entertainment and sports media properties, social platforms, and leading Fortune 500 brands to power their biggest interactive campaigns.