BrightLine and TripleLift Team Up to Create a Premium Marketplace for Interactive CTV Advertising
New York, NY – February 6, 2025 – BrightLine, the industry standard for interactive, dynamic, and shoppable CTV advertising experiences, has joined forces with TripleLift, the creative ad tech platform elevating digital advertising across every screen, to curate premium interactive CTV supply accessible through multi-publisher and PMP deals. This partnership empowers advertisers and agencies to seamlessly launch interactive campaigns across top-tier publishers, delivering unparalleled engagement and results.
With this collaboration, BrightLine and TripleLift are improving how interactive CTV messaging is delivered, offering advertisers access to inventory ranging from FAST channels to premium live sports across streamers that are BrightLine-enabled, such as The Roku Channel, Samsung TV Plus, FuboTV, Sling, Vizio WatchFree+, and many more. This curated approach ensures advertisers can run consistent, engaging campaigns across multiple platforms at once with the same high-quality interactive ad formats.
“As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their proven success in programmatically selling high-impact creative across web and mobile,” said Rob Aksman, President of BrightLine. “Their strong focus on expanding into CTV programmatic was particularly compelling to us.”
Through this partnership, advertisers and agencies will be able to access BrightLine’s interactive ad formats, from trivia and polls to shoppable overlays, to create deeply engaging campaigns tailored to CTV audiences across various platforms. Together, BrightLine and TripleLift are not just providing access to inventory—they are creating a curated, premium marketplace where brands can deliver memorable, impactful campaigns.
“BrightLine is the ideal partner as TripleLift continues to scale high-impact CTV ad experiences and grow our creative CTV offering,” said Andrew King, General Manager, CTV, TripleLift. “With premium curated inventory and innovative interactive formats, we’re empowering advertisers to unlock scale and drive meaningful engagement in a new and simplified way.”
About Brightline
BrightLine is the TV industry’s standard for interactive, dynamic, and shoppable CTV ad experiences. All leading streaming providers rely on BrightLine's TV-first technology to engage their audiences with next generation content and ad experiences in both live and on-demand programming, in and out of ad pods. Client partners include Disney, Warner Bros. Discovery, NBC Universal, Sling TV, Samsung, Vizio, Roku Ad Solutions and many others. BrightLine’s technology suite works across all CTV devices including Roku, Samsung, Chromecast, Vizio, LG, Apple TV, Amazon Fire TV, Comcast X1/Flex, Microsoft Xbox and Sony PlayStation. Learn more about BrightLine at www.brightline.tv.
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion.