Streaming with a Main Course of Data

Disney, BrightLine level up interactive CTV ad partnership

The three forces that will shape CTV’s 2026 growth

Interactive CTV Ads Were Mostly Talk – Until Now

Special Report: The rise of interactive CTV ad formats

Interactive TV Ads Finally Have the Tech to Match the Dream, Says BrightLine’s Aksman

PubMatic-BrightLine deal scales interactive CTV ads

Why Tubi's CMO sees opportunity when phone-obsessed millennials and Gen Z scroll while they watch,

Are Second Screens Good or Bad for Engaging Consumers?

Industry KPIs: CTV engagement shows steady growth as interactive ads become paramount

US Healthcare and Pharma Ad Spending 2025

Interactive ads are becoming a cornerstone of CTV advertising

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats

BrightLine study finds higher engagement in interactive CTV ads drives stronger brand recall and purchase intent

P2PI: 2025 Women of Excellence Winners

Built for the Web, Broken on TV: Rethinking Interactive Ads for the CTV Era

Adapt, and fast’: NewFronts tout CTV innovation amid upfront uncertainty

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

LG Ads Pitches Advertisers on 50 Cent and CTV Ad Offerings

BrightLine employs AI to optimize interactive CTV ad units in real time

Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists

'Friends' anniversary: How State Farm is sponsoring shows on Max

CTV: Quantifying Non-Performance In Performance Media

Dish Media Adds Pause Ads to Sling TV