BrightLine and Fuse Media Join Forces to Engage Diverse Audiences with Interactive CTV Advertising
Partnership Enables Fortune 100 Brands to Drive Engagement with Young Multicultural Audiences through Innovative Advertising Formats
NEW YORK, NY — April 3, 2025 — BrightLine, the industry standard for interactive Connected TV (CTV) advertising, has partnered with Fuse Media, a leading minority-owned and operated media company, to bring interactive CTV ads to advertisers seeking to engage young, culturally diverse audiences through innovative ad formats. With culturally diverse consumers now representing nearly half of the U.S. population and commanding $7 trillion in buying power, this partnership offers advertisers an invaluable opportunity to connect with essential audiences.
BrightLine and Fuse Media are setting a new standard for reaching diverse audiences with interactive CTV advertising. The collaboration marks a significant milestone for BrightLine as Fuse Media becomes its first minority-owned partner focused on cross-cultural audiences. Fuse joins BrightLine’s wide array of media and publishing partners across the streaming ecosystem, including Disney, Warner Bros. Discovery, and NBC. The move underscores the growing commitment of brands to invest in diverse media channels and build authentic connections with younger, multicultural audiences through interactive CTV formats.
“Traditional 30-second ads no longer cut it when engaging with diverse audiences who only watch streaming content,” said Rob Aksman, President, Chief Strategy Officer and Co-Founder of BrightLine. “Partnering with Fuse Media opens new doors, scales our interactive ad capabilities, and offers advertisers more opportunities to engage with this sought-after audience through innovative, data-driven ad formats.”
Fuse Media reaches over 52 million unique viewers in the inclusive and multicultural market, delivering content across their 30+ channels. This partnership will expand ad offerings for brand partners across Fuse Media’s portfolio, including Fuse, FM, Fuse+, Latino Vibes, Shades of Black, El Rey Rebel, and Backstage—as well as the company’s Culture Collective partners: Tastemade, Lionsgate, Trusted Media Brands, and Hartbeat.
“With 85% of multicultural U.S. households engaging with Fuse Media’s FAST channels, we’re strengthening our commitment to deliver engaging and innovative ad experiences for these audiences,” said Jim Keller, Chief Revenue Officer of Fuse Media. “This partnership allows us to offer brands even more powerful ways to connect with diverse audiences through meaningful ad experiences across our premium content.”
About BrightLine
BrightLine is the industry leader in interactive CTV advertising, powering ad experiences across every major ad-supported streaming platform. As the pioneer of remote-control interactive ad formats, BrightLine enables brands to deliver fraud-free, fully integrated engagement solutions for streaming audiences at scale.
About Fuse Media
Fuse Media is a Latino-owned, global entertainment company leading in creating and distributing inclusive, purpose-driven stories and experiences for and with culturally diverse young adults. With a portfolio of award-winning original content and a growing multiplatform global footprint, Fuse Media authentically reflects the world of its young and diverse audience, pioneering a multicultural and creative destination. The Fuse Media family includes linear channels Fuse and FM (Fuse Music); subscription streaming service Fuse+; a rapidly growing roster of owned-and-operated diverse-focused FAST channels; Fuse Studios, its in-house production arm; Ignition Studios, a specialized production company defining the future of inclusive content; a growing branded content and live events business; and Culture Collective, a suite of partner-owned FAST channels that add to the company’s massive scale in reaching multicultural audiences. To learn more, visit FuseMedia.com.