An insurance brand achieved a 12x higher engagement rate by leveraging interactive sponsorship opportunities during the streaming debut of a new Trolls movie on NBC. Using a remote-responsive trivia ad, the campaign engaged viewers in a fun, family-friendly experience that seamlessly blended brand engagement with entertainment.

For the Friends 30th anniversary, Warner Bros. Discovery partnered with BrightLine to bring an interactive trivia ad experience to streaming audiences. Fans didn’t just watch—they played along, answering nostalgic Friends questions using their remotes while streaming their favorite episodes on Max.

An interactive CTV ad for a leading QSR franchise led to a 13.48% lift in foot traffic by dynamically displaying the nearest store location in real time. Partnering with Cuebiq, we measured real-world impact—proving that interactive ads don’t just engage, they drive action.