One Interactive Campaign. Every Creative Version You Need.

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Today we’re launching Sequential Interactive Ads across all BrightLine formats — and it changes how advertisers and agencies think about creative on connected TV.

Until now, a campaign meant one active creative version at a time. Want to A/B test a variant? Spin up another campaign. Want to swap messaging by daypart? Build another campaign. Want to rotate interactive overlays so viewers don’t see the same trivia question twice? You get the picture.

Sequencing flips that. Flip the toggle at the creative level and a single campaign can carry as many versions as you need — different base videos, different ad formats, different interactive elements (trivia, polls, you name it) — all delivered through a rotation pool with the logic of your choice.

Four rotation modes. Pick your play.

‍Index

Rotate creatives in a fixed order. Built for sequential storytelling: tease, reveal, close.

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Day Part

Assign creatives to specific hours of the day. Morning-coffee energy in the AM, dinner-table mood after 6:00

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Percentage

Weight delivery across versions. Push 70% to your top performer while keeping a test variant in the mix.

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Triggered

And this is the one to watch. A viewer’s interactive choice in one impression shapes what they see next. Pick A in a poll, get a follow-up creative built around A. Pick B, get a different format, a different message, a different path. The first impression becomes a signal; the next impression becomes a response. Sequencing that actually listens to the viewer.

Built for how teams actually work.

Each version stands on its own - different video, different ad format, different interactive layer. Mark a version as active during publishing, or pull it from the rotation right from the campaign dashboard. No re-publishing. No duplicate campaigns. No guessing what’s running where.

Why it matters.

Sequential Interactive Ads unlock the kind of creative strategy that’s hard to pull off at scale today:

• Creative testing without duplicating campaigns

• Time-of-day messaging without nightly trafficking changes

• Rotating interactive elements to fight viewer fatigue

• Weighted delivery toward what’s actually working

• Linear, funnel-style storytelling — upper to lower — inside a single flight

• Response-driven creative paths that branch on what the viewer actually does

The result: less repetition for viewers, more flexibility for buyers, and creative work that finally gets to behave like creative work.

Sequential Interactive Ads are live across all BrightLine formats now. Reach out to sales@brightline.tv to learn more.