Give Your Audience Something to Vote On

Shows like American Idol handed the remote to America — and America never gave it back. Viewers love to share their voice and see what others are saying. From reality compeitions to sports games and award shows, audiences want a say in the outcome.  

Live Poll Results brings audiences the power of a vote. A viewer answers a poll question during a brand spot, and the ad shows them how the rest of the audience voted. Results are shown as a percentage breakdown across each answer, giving viewers an immediate read on where they stand relative to the wider audience.  

When a viewer sees the percentage breakdown, they're not just responding to a brand — they're connecting with every other viewer who answered the same question. It's the same impulse that makes people stay up to watch live vote results, or refresh a poll on social media.  

The ad becomes a shared moment, and the brand is the one who created it. For brands, the opportunity is in finding the question that fits naturally into that cultural habit.

CPG

See where, how, or when viewers use a product. Usage habits and preferences make for natural poll territory — and seeing how their answer compares adds a layer of context the brand can own.

QSR

Ask about go-to orders, flavor preferences, or hot menu debates. Quick service brands have built entire campaigns around the idea that people have strong opinions about their food. Live Results puts that to work inside the ad itself.

Travel

Ask viewers to show their destination preferences, trip styles, or the kind of traveler they are. Travel consideration is personal, and a well-crafted poll question can surface that in a way that feels like content rather than advertising.

Give your audience something to vote on. Reach out to your BrightLine rep to get started.