Joshua Blum is the Director of Research & Analytics at BrightLine, the industry leader in engagement-led CTV advertising. He leads the company’s thought leadership, campaign measurement, and advanced analytics, helping the world’s largest brands and streamers quantify the impact of interactive and immersive television experiences.
A measurement expert with deep cross-platform pedigree, Joshua joined BrightLine following key roles at Google, Roku, Kargo, and Ipsos. During his tenure at Google, he served on the Advanced Measurement team within Global Client and Agency Solutions, advising global brands on navigating complex measurement strategies. Throughout his career, he has focused on translating sophisticated data into actionable insights for marketers navigating the shift from linear to digital and streaming media.
A recognized voice on media effectiveness, Joshua’s research and insights are frequently featured in leading industry publications, including Adweek, AdAge, eMarketer, Meta Foresight, and Think with Google.