Interactive ad leads to 13% increase in foot traffic for a popular QSR franchise

Challenge   

CTV is an exciting space for brands looking to make an impact, and interactive ads bring even more opportunities to stand out. But for one QSR franchise with hundreds of locations across the U.S., the goal wasn’t just to capture attention—it was to see if their interactive campaign could drive measurable in-store visits. 

Solution 

To track real-world results, we partnered with Cuebiq, a location intelligence platform, to measure in-store visits from people who saw the interactive ad. 

The ad in this campaign featured a dynamic, interactive overlay that displayed the viewer’s nearest store location in real time.  Viewers could use their remote to scroll through nearby stores, making it easy to find their next stop for a treat. 

This ad ran nationwide on one of the largest U.S. streaming platforms, dynamically updating the addresses it showcased based on the viewer’s location. After the campaign was complete, our partners at Cuebiq analyzed whether the viewers exposed to the ad crossed into the boundaries of any of the stores.  

Results 

This campaign exceeded expectations. Viewers who saw the ad were 13.48% more likely to visit a store compared to those who didn’t see the ad. This campaign showcased the power of real-time location data paired with interactive ad formats. For QSR brands, it’s clear that interactive CTV campaigns can turn engaged viewers into loyal customers, delivering results you can measure.