The Engagement Effect: How Interactivity Indicates CTV Success

Across 60+ interactive campaigns and 700 participants, we found that higher engagement rates are directly correlated with stronger brand recall and purchase intent. This illustrates what we already know: engagement = results.

Our research will show you:

• Why aiming for higher engagement rates will get you better brand outcomes

• What types of ads get higher engagement rates
• The full-funnel effect of engagement
• The power of remote control interactivity