BrightLine is Now a Walmart Connect Partner
BrightLine is Now a Walmart Connect Partner
We’re excited to announce that BrightLine is now an official Walmart Connect Partner, unlocking new opportunities for advertisers to activate interactive, high-impact creative through the Walmart DSP.
This partnership brings together Walmart Connect’s powerful first-party shopper data with BrightLine’s engaging, interactive formats (including trivia, polls, product carousels, advergames, and shoppable overlays) across premium CTV environments—enabling brands to connect with audiences in more meaningful, measurable ways.
This gives advertisers:
- Enhanced targeting powered by Walmart Connect’s first-party data
- Closed-loop measurement tied to real purchase behavior
- Build-once, deploy-anywhere interactive formats across the premium CTV environment
"Walmart Connect's first-party shopper data paired with BrightLine's interactive formats creates a new standard for what CTV can deliver. Every impression should be a two-way dialogue. Now, with closed-loop measurement tied to real purchase behavior, we can prove it. This is how we turn viewer engagement into real business outcomes."
— Rob Aksman, President & Co-Founder, BrightLine
Together, this marks a new chapter in turning viewer engagement into real business outcomes.
Ready to Get Started?
Reach out to activate interactive CTV formats through the Walmart DSP — or visit brightline.tv to learn more.
