Style Guide
- Or equivalent brand/campaign guidelines
- Or sample banner creative as layered, unmerged, and non-rasterized .psd including all links
Logo(s)
Brand Fonts
Imagery
Provide all brand images to be included in the ad, such as background graphics and carousel content, e.g. product, character, or destination imagery
- .jpg, .png (required for images with transparency), or a layered, unmerged, and non-rasterized .psd including all links
- 72dpi or higher, or largest dimensions possible (BrightLine designers will format accordingly)
Copy
- Any copy to support the game/reveal
- .doc, .xls, email
- If including supporting copy, recommend 50-200 characters maximum, as text should be concise and large enough to be easily read from 10 feet away.
- Game Content
- Provide the questions or prompts and accompanying answers for the gamified element.
- Question copy (recommend 120 max characters each, 3-10 questions total
- Answer copy (recommend 30 max characters each, 2-3 answers per question)
- Please advise if order of questions and/or answers should be randomized or fixed.
- If questions are conditional upon the viewer’s answer to a previous question, please indicate the associated answer.