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Enhanced Ads

Branded Overlay

Extend the engagement beyond the TV screen. Enable viewers to engage beyond the duration of the ad via their phone.

How It Works
While watching the brand spot, viewers see a custom overlay with QR code, and can grab their phone to scan the QR code at any time, bringing them to the advertiser’s desired URL. A QR code can also be layered on to an interactive unit if desired.

Designer
Leverage BrightLine design services, or request our PSD templates to design yourself.

Availability
Most/all partners
Timeline
2 Weeks

Static Assets

Style Guide

  • Or equivalent brand/campaign guidelines
  • Or sample banner creative as layered, unmerged, and non-rasterized .psd including all links

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Imagery

Provide all brand images to be included in the ad, such as background graphics and supporting supporting imagery you’d like included on-screen within the custom overlay

  • .jpg, .png (required for images with transparency), or a layered, unmerged, and non-rasterized .psd including all links
  • 72dpi or higher, or largest dimensions possible (BrightLine designers will format accordingly)

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Copy

Any copy you would like to be present, including below:

  • .doc, .xls, email
  • QR Code CTA
  • Any additional copy to support the CTA

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Logo(s)

  • .eps or .ai

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Brand Fonts

  • .otf or .ttf

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QR Code URL

BrightLine can create and manage the QR code on client behalf. Please provide:

  • Web URL, inclusive of tracking if desired

Alternatively, feel free to provide your own QR code.

  • If running on NBC, please connect with NBC on their QR code policy.

Video Assets

Video(s) For Use as Spot

:15s or :30s are typically used

Encoding: Apple ProRes 422 or 422 HQ (.mov), QuickTime h.264 15mbps+ (.mov), or h.264 15mbps+ (.mp4)

Resolution & Quality: Preferred 1080p, minimum 720p | Frame Rate: Constant frame rate of 23.98, 25 or 29.97 with no interlacing, no pulldown (no duplicate frames), no frame blending (deliver in native frame rate only)

Audio Bitrate: Stereo audio, minimum 192kbps, 48kHz

Contents: No slates, leaders, or black frames at the beginning or end (video file should include the spot at expected duration only)

Aspect Ratio: 16:9 or cinemascope ideal for spot

Maximum file size of 1.5GB per video.

Tagging

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Process (Direct Buys)

  • BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).
  • If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

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Process (Programmatic Buys)

  • Agency obtains Deal IDs from SSP(s). If activating via BrightLine’s Accelerator MP (Xandr), BrightLine will provide the Deal IDs to the agency.
  • BrightLine creates the VAST tags (which contain the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).
  • Agency will traffic the VAST tags (with DSP’s support) on the provided Deal IDs only (which include BrightLine-enabled inventory ensuring the interactive ad will deliver properly).
    • Agency will apply any targeting (recommend loosest targeting possible for scale), and will control the rotation/flighting if there are multiple creatives.
    • If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface.

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3P TAGS

  • 3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

BrightLine Best Practices

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Universal

  • Spot: Leverage a :30 spot where possible, otherwise :15.
  • Calls to Action: Highlight states should be very prominent and consistent for ease of navigation with the remote (up-down, left-right, select).
  • Ordinality: Lead with the brand’s highest priority content as it will see the most views.
  • Text: Should be short, concise, and large enough to be easily read from 10 feet away (see recommended character maximum by ad format).

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Overlay Design

  • Ensure the overlay is large in size
  • Leverage a CTA that is short in length, large in size, and sets clear expectations (Recommend 5-10 words including “Scroll to/for...” or “Press OK to/for”)
  • Additional messaging, if any, should be kept to a minimum
  • Include visual cues to engage (remote, arrows, etc.)

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QR Codes

  • Size: 200px min., 300+px recommended for ease of scanning from 10 feet away during short time frame
  • Spot: Leverage a :30 spot if available to allow time for viewers to grab their phone, open their camera, zoom if needed and click.
  • Consistency: include on all overlay images (not hidden beyond engagement) to maximize QR code views.
  • Additional Messaging: if any, should be kept to a minimum, especially if the QR code is the priority.
  • Call to Action: For maximum QR scans, tie the QR CTA into the creative and/or feature a compelling hook.

Reporting

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Engagement Metrics

  • BrightLine reports on engagement metrics (these metrics cannot be 3p-tracked) and will provide regular reporting.

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Delivery Metrics

  • Impressions and associated delivery metrics will be reported by the media partner (or by the DSP in the case of a programmatic buy).