Interactive Ads Take Center Court: BrightLine’s Favorite Sports Campaigns
Over the years, we’ve powered thousands of interactive campaigns, enabling brands to connect with viewers in new ways—making it easy to shop, browse, and engage right from the TV screen. While advertisers leverage engagement ads year-round, major sports moments create unique opportunities for fans to interact in real time.
From the Olympics to the NFL, we’ve been at the forefront of some of the most engaging interactive campaigns in sports. With March Madness just around the corner and the NBA playoffs close behind, we’re excited to highlight some of our favorite recent sports campaigns.
Frame ads during the Olympics 🥇🏆
Over 20 brands, including Target and Salesforce, partnered with BrightLine and NBC to deliver frame ads during the Olym
pics. These sophisticated ad formats surrounded live content, creating a natural and impactful way for brands to engage audiences during pivotal moments without disrupting the viewing experience.
A scrollable carousel of gameday products 🛍️🛒
Advertisers like Best Buy have capitalized on game day with interactive carousels featuring products like barecue grills and entertainment systems. Using their remote controls, viewers scroll through the carousel to explore the selection, enhancing both engagement and product discovery.
Fun Fact: We can integrate data from any brand’s app into our formats to dynamically showcase products, like locally available items or those currently on sale
A fun poll to get fans engaged during March Madness 🗳️🙋🏻♀️
Brands don’t have to limit themselves to live sports moments to make an impact. Our interactive formats are available across the streaming ecosystem, allowing advertisers to target sports content, channels, genres, and audiences across multiple publishers.
In this McDonald’s ad, viewers were asked to choose their favorite McCrispy flavor, turning a simple ad into a crave-inducing moment. Brands can create interactive experiences that engage fans and drive real-time participation—all from their remote controls.
A marquee moment during live Premiere League games 🥅⚽️
Advertising during live sports can be both nonintrusive and organic, as shown by Fireball’s campaign during the Premier League games. Their logo appeared as a marquee under the scoreboard in the top left corner of the screen, and they used frame ads during key moments to ensure uninterrupted viewing while still capturing attention.
As interactive ads continue to redefine viewer engagement, we’re excited to see what new sports moments and creative opportunities 2025 will bring. Brands that embrace interactive formats are winning the attention of fans, turning passive viewing into active participation—one remote click at a time.
Ready to create an interactive ad for a sports activation? Reach out to sales@brightline.tv to learn more.